Ijeoma Josephina Otabor, popularly known as Phyna, is a Nigerian reality TV personality, actress, entertainer, model, and influencer who has emerged as one of the most groundbreaking figures in Nigerian pop culture. Born on June 2, 1997 in Edo State, Nigeria, Phyna’s journey from a commercial model and hype woman to a national celebrity exemplifies resilience, creativity, and influence in the entertainment industry.

Early Life and Education

Phyna was born into a close‑knit Christian family in Edo State, where she completed her early education before pursuing tertiary studies at Auchi Polytechnic, where she studied Engineering. It was during her polytechnic days that she discovered her passion for performance, content creation, and modelling — fields that would later define her career.

Career Beginnings: From Model to Hype Woman

Before her rise to national fame, Phyna worked as a commercial model, content creator, and hype woman. Known for her infectious energy and vibrant personality, she gained traction in Abuja’s entertainment scene as a hype woman — a role typically dominated by men. She later became known as the “Hype Priestess of Nigeria,” inspiring a surge of female hype performers across the country.

Her early online content — including skits, dance videos, and lifestyle posts — helped her build a growing social media following, setting the stage for her entry into reality television.

Big Brother Naija Breakthrough

Phyna’s fame skyrocketed when she entered Big Brother Naija Season 7 (“Level Up”) in 2022. Competing against a large roster of housemates, she won the hearts of viewers with her charisma, authenticity, and strategic gameplay. On October 2, 2022, she was crowned the winner of BBNaija Season 7, earning 40.74% of the final votes — a historic achievement that made her only the second female winner in the show’s history after Mercy Eke.

Her victory came with a ₦100 million grand prize, including ₦50 million cash and prizes valued at ₦50 million, plus widespread national recognition.

Influence and Legacy

Phyna’s impact extends beyond reality TV. She has become an influential voice and cultural figure in Nigeria, especially among youths and aspiring entertainers. Her authenticity and drive have made her a role model for many young women who see her success as a blueprint for breaking barriers in entertainment and media.

In 2024, she reflected on her role in pioneering the hype woman culture, stating that her success helped open doors for many others in the profession.

Acting, Media Appearances & Content Creation

After her victory, Phyna successfully expanded her career into acting and media. She made her film debut in movies such as Osato (2023) and Ada Omo Daddy (2023), showcasing her on‑screen versatility.
She also launched digital projects including her podcast “Spill with Phyna” and web series, broadening her influence in entertainment and new media.

Endorsements and Brand Partnerships

Phyna’s commercial appeal has secured her several high‑profile endorsement deals with brands such as Rixari Skin Secrets, Firegin, Spedy Herbals, BeUnique Wears, and Spedy Weightloss — boosting her visibility and financial footprint in the fashion, beauty, and wellness industries.

Awards, Recognition & Achievements

Phyna’s contributions to entertainment have earned her multiple awards, including:

• People’s Choice of the Year — All Varieties Awards (2022)

• Honorary Award of Excellence — Africa Choice Awards (2022)

• Reality TV Star of the Year — Africa Choice Awards (2024)

• Best Actress in a Movie — Edo State International Film Festival (2023)

• Celebrity of the Year (Female) — La Mode Awards (2023)

These honors reinforce her status as a multifaceted entertainer and cultural influencer in Nigeria and beyond.

Personal Brand & Influence

Phyna’s bold personality, catchphrase “I no dey gree for anybody,” and unwavering brand of authenticity have truly set her apart. Her success has inspired deeper conversations about women in entertainment, individuality, and entrepreneurial growth in Nigeria’s creative sector.